Senior Creative Director – Digital Campaigns & Brand Strategy 2025P-0040
12 Months+, Full-Time
Adelphi, MD, Hybrid
Posted 1 month ago
Protect our Homeland, Ascend with Us!
We’re looking for a Senior Creative Director provides creative vision, leadership, and oversight for UMGC’s digital advertising campaigns. This role shapes brand narratives and creative concepts across social, web, and video platforms, ensuring alignment with UMGC’s identity, accessibility standards, and enrollment marketing goals.
Senior Creative Director Day-to-Day Activities
- Lead creative concepting, campaign design, and storytelling strategy.
- Oversee digital asset creation, video editing, animation, and graphic design.
- Collaborate with the Analyst to test and refine creative assets based on performance data.
- Direct creative teams and subcontractors to ensure consistent brand execution.
- Present creative concepts and deliverables to UMGC stakeholders for review and approval.
Job Features
| Job Category | Digital Media |
| MINIMUM QUALIFICATIONS | Bachelor’s degree in Graphic Design, Visual Communication, or related field. | Proven leadership in managing cross-platform advertising projects. |
| REQUIRED SKILLS | 8+ years of experience in digital campaign creative direction and production. |
| TECHNICAL SKILLS | Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere). |
| DESIRED SKILLS/QUALIFICATIONS | Experience leading creative campaigns for higher education or public institutions. | Familiarity with 508/ADA compliance for digital media. | Strong creative portfolio demonstrating digital and social campaign design. |
| SUITABILITY/SECURITY RQMTS | Must pass background screening and comply with FERPA data handling requirements. |