Protect our Land, Ascend with Us!

Ascension LLC is seeking an experienced Content Strategist / Information Architecture Lead to guide the organization, structure, and optimization of content for a municipal website redesign initiative. This role is critical to ensuring the City’s new website is intuitive, user-centered, accessible, and aligned with best practices for public-sector digital services.

The ideal candidate brings demonstrated experience designing information architectures for government or higher-education websites and excels at translating complex service information into clear, task-oriented structures that meet resident needs. This individual will serve as the primary authority on site structure, navigation, content hierarchy, and content governance recommendations, working closely with City stakeholders, UX designers, and technical leads.

This role is well-suited for a professional who combines content strategy expertise, information architecture discipline, and strong facilitation skills, and who is comfortable operating independently while collaborating in a cross-functional, remote project environment.

Summary of the Contractor Role

The Content Strategist / Information Architecture Lead is responsible for shaping the overall content framework and navigational structure of the City’s redesigned website. While the City will provide final content for pages, this role ensures that content is logically organized, consolidated where appropriate, and aligned with user journeys, accessibility standards, and municipal best practices.

The contractor will evaluate the City’s existing content inventory, recommend content consolidation and retirement strategies, and design a streamlined site architecture that supports residents, businesses, and internal stakeholders. The role also supports multilingual content considerations, accessible content workflows, and SEO-informed structuring.

The ideal candidate is analytical, methodical, and user-focused, with the ability to balance stakeholder preferences with usability and compliance requirements. They are expected to solve challenges related to content sprawl, inconsistent navigation, and service discoverability, and to provide clear documentation that enables long-term content governance by City staff.

Tools and processes commonly used in this role include:

• Content inventories and audits
• Sitemap and taxonomy development
• User journey mapping and task-based navigation models
• Card sorting and IA validation techniques
• WCAG-informed content structuring practices
• Collaboration tools such as Microsoft Teams, SharePoint, and cloud-based documentation platforms

Position Responsibilities and Anticipated Activities

• Lead analysis of the City’s existing website content inventory to assess relevance, redundancy, and usability
• Develop a user-centered information architecture aligned to resident tasks and City service delivery
• Design and document site maps, navigation models, and content hierarchies
• Recommend content consolidation, retirement, and reorganization strategies
• Collaborate with UX, accessibility, and technical team members to ensure IA alignment with design and CMS capabilities
• Advise on multilingual content structure and translation workflow considerations
• Ensure content structure supports WCAG 2.1 AA accessibility standards
• Support SEO-informed content organization and page structuring
• Facilitate virtual working sessions with City stakeholders to validate IA decisions
• Produce clear IA documentation and guidance to support long-term content governance