Digital Marketing Performance Analyst – Testing & Optimization Lead 2025P-0041
12 Months+, Full-Time
Adelphi, MD, Hybrid
Posted 1 month ago
Protect our Homeland, Ascend with Us!
We’re looking for a Digital Marketing Performance Analyst that serves as the lead architect for campaign testing, analytics, and performance optimization. This role designs testing matrices, interprets performance data, and provides actionable insights to enhance creative impact and enrollment outcomes.
Digital Marketing Performance Analyst Day-to-Day Activities
- Build and maintain campaign testing architecture across digital platforms.
- Analyze creative performance metrics, user behavior, and engagement data.
- Collaborate with creative and media teams to test variations and optimize outcomes.
- Develop dashboards and reports summarizing performance results.
- Present findings and data-driven recommendations to UMGC and Ascension leadership.
Job Features
| Job Category | Business and Management |
| MINIMUM QUALIFICATIONS | Bachelor’s degree in Marketing Analytics, Statistics, or Business. |
| REQUIRED SKILLS | 5+ years of experience analyzing digital advertising performance. | Strong background in A/B testing and campaign performance optimization. |
| TECHNICAL SKILLS | Expertise in Google Analytics, Meta Business Suite, DV360, and Excel/Power BI. |
| DESIRED SKILLS/QUALIFICATIONS | Master’s degree in Marketing Science or Data Analytics. | Google Ads or Meta Certified Marketing Science credentials. | Experience working with higher education or state marketing programs. |
| SUITABILITY/SECURITY RQMTS | Must pass background screening and comply with FERPA data handling requirements. |